AI Campaign Teaser Storyboard

Developed two full storyboard concepts and creative direction for a 45-second campaign teaser Reel for a new Phillips House collection, intended for production by an AI artist.

Both concepts explored duality, balance, and the yin-yang as a living force rather than a symbol. Concept A built the narrative through nature: ocean, earth, and the female form moving from separation toward wholeness, with visuals produced using AI image generation. Concept B took a more symbolic and textural path, using water ripples, celestial imagery, a red thread, and two opposing horses to express duality resolving into interdependence.

Each storyboard included scene-by-scene visual direction, reference imagery, transition notes, and a complete narrative arc across 8 to 10 frames.

CONCEPT B:

A single touch. A red thread. Two forces that never needed to find each other — they always were each other. Duality not as conflict, but as conversation. Separate forms, one rhythm. Two → reflecting → whole.

CONCEPT A:

Ancient balance. A breath released into open air. Two forces finding peace in each other — timeless, free, and still. Balance in the earth. Balance in the body. Two → becoming → one.

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AI Booth Display Concept